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Episode Archive

Episode Archive

Creating a Brand Story - One Fantastic Week 113

Sam Flegal – www.fatefulsigns.com

Pete Mohrbacher – www.vandalhigh.com

The Fantastic Workshop - www.onefantasticweekend.com

Show Notes

TOPICS:

- Definition of 'brand story'

- Maker's Summit

- Discussing results of presenting customer value vs. brand story

- Fateful Signs and Angelarium's Brand Stories

- Maintaining multiple brands and coherency

- Logos. Needed or not needed?

- Creating brand narrative. Questions to ask.

- Subjectiveness of art's appeal

- Honesty behind expression (passion vs selling)

- The origin of your story, what's relevant and what's not?

- Hiring others to help build a brand.

- How to present multiple brands at conventions.

- Suggestions for scheduling releases.

- 'Hangability' of art.

 

BOOKS:

- 22 Immutable Laws of Branding - AMAZON

- The 80/20 Principle and 92 Other Powerful Laws of Nature - AMAZON

 

LINKS:

- Maker's Summit - http://www.makerscollective.org/themakerssummit

 

NEXT EPISODE PREVIEW: Tyler Walpole

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