One Fantastic Week – Ep. 29 – Eric Fortune
Eric Fortune - www.ericfortune.com
Sam Flegal - www.samflegal.com
Pete Mohrbacher - www.vandalhigh.com
How was your week?
Sam - local art show, Hero games commission for kickstarter
Pete - took time off, sharing work in progress
Posting progress vs. Keeping work under wraps and having a big reveal - what's more effective
Eric - not traveling, like visiting conventions, but not working them
- working on pieces for upcoming gallery shows
- took a hit financially when he stepped away from commissioned work and into fine art gallery work
- feeling burned out, taking a break
- talks about how he is coping with this period
Sam asks Eric to walk us through the gallery process
- got a foot in the door from networking
- what galleries show/what's popular/derivative works
- most sales are from originals
- underselling a few pieces in group shows to build a rep
- start gradually raising prices as popularity grows
- hard to maintain longevity
- commissions give you a pay check
- galleries - no guaranteed sales, gallery takes a cut, but offers you more creative freedom
- the message behind Eric's art/meaning in art/social issues
- exploring issues through social networking/letting it inform your work
What advice to you have for fantasy artists entering the fine art market?
- high fantasy is a niche market
- Eric shows in the pop surreal market, not the same market
- focus on your craft
- finding the collector base
- Magic subreddit
- find the subreddits related to the subjects that your art is illustrating
Eric talks about his acrylic technique.
Eric talks about MTG commissions.
Knowing if a gallery deal is good or bad. 50% cut is standard.
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