Still wiping the sleep from my eyes after a long greyhound bus ride, I stumbled into the city of Atlanta early Thursday night. It was Dragon Con and the city had sprung to life with heroes, villains, celebrities, and artists of all kinds. Everywhere I looked there were bodies rushing from place to place, eager to celebrate in the overflow of geek culture and festivities. I was excited to finally be a part of it all, in my own small way.Read More
Artists are at their best when they can push their artistic vision to its fullest. However, when this runs against what the majority of people might want to purchase it can be hard to make a living. So, how do we fulfill our creative vision and still afford to live?
We start from what I call a ‘minimum effective audience’ or the smallest number of people willing to invest enough money so you can afford to focus on making art. With the right strategy we can find our minimum effective audience and make the products they want to buy at a price they are willing to pay.
In my last article I talked about crafting an experience at your convention booth. This experience needs to extend to the items you’re selling. What types of items does your audience want to purchase? What type of materials make sense to print your work on? These are great questions to ask yourself to fulfill the wants of your audience and help yourself stand out even more. Most importantly we have to price effectively and offer a range of products to allow our audience to invest what they are willing to.Read More
I began tabling at conventions in 2016. When you’re just starting off, each new tabling experience is new and exciting; I was hungry for feedback after waiting so long before getting my work out there in that way, and seeing people come across my table for the first time and react with enthusiasm is so rewarding in itself. But each convention takes a lot of time and energy, and it takes no time at all to become aware that you’re going to have to decide which cons you want to keep doing and which ones you don’t.Read More
I recently returned home from a whirlwind two weeks, exhibiting at my first ever 10ft x 20ft vendor booth at both AwesomeCon and C2E2. I know a lot of artists like myself have debated whether it is financially worth it to upgrade out of Artist Alley and move into larger more expensive vendor booths. I hope my recent experience can give fellow artists some insight into the pros and cons of such a move.Read More
My very first convention was C2E2 2014 and I had exactly eight — that’s right, eight — illustrations displayed on a half table. My work at this time was mainly fan art. No banner to speak of. I had two portfolios for people to page through, and when they selected the art they wanted, I signed and bagged it on the spot. It wasn’t exactly an expert set-up to start, but the art community welcomed me. They loved my style and I sold out of almost everything I had. I couldn’t have been happier! I mean, it was my first rodeo and it was a success.Read More
Conventions are not a place of subtlety. Walking the show floor you quickly become overloaded with visual information: walls of colorful prints, vendor booths that reach to the moon, cosplayers, and crowd noise bombard your senses. How can an artist stand out? By doing what we always do -- playing by our own rules.Read More
It was recently brought to my attention that there were some little things I missed in previous convention articles. As someone who does a lot of conventions, certain things become obvious and therefore get taken for granted. At Gen Con this year I got to spend some time with several folks who were setting up at their first convention. This helped me see the convention atmosphere with fresh eyes.Read More