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Posts tagged instagram
Marketing within Instagram

It's really hard to get people to make a cold transition from instagram to your website. 

But fear not, the story doesn’t need to end there!

Instagram has some “Hidden” features that seem pretty trivial until you recognise how you might be able to use them as marketing tools - tools to deepen your relationship with your audience, tools to facilitate greater communication, and tools turn a cold contact into a warm and ready-to-buy contact.

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The Five C's of Instagram: CONTENT

In this post, I'll talk about what I know regarding content and what makes decent content.

How to generate maximum content: Take lots of photos during the process of creating the piece. From sketch to finish, photograph it in decent light (I can talk about image editing apps at a later time but taking a decent photograph is the first step). It can be taken with a phone, considering it's not going to be viewed larger than, say, an iPad screen. But you still want to at least try for a relatively decent image. Set up your phone to be able to take a few videos, or if you have the capability, film the entire process. These videos will be chopped and shredded and used up until it's compost! But videos are the best content on Instagram. IG loves videos and will push it to the top of your followers timelines. 

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The Instagram Algorithm (May 2019)

Instagram provides a free marketing platform for visual content creators. The days of advertising executives making all the decisions is over. 

This is GREAT news for creators. It means that we have a free stage and a free bullhorn with which to bring an audience to our art. 

"Ok great. So how do I fight the algorithm?" -you, maybe.

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Scheduling Social Media Posts with Later

This year, one of my goals is to regain a lot of lost time spent on social media while growing my online presence. When I refer to lost time, I don’t mean the lost hours of endless scrolling looking at friends posts, what I’m referring to is the tedious task of maintaining a business presence online.

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