When getting serious about becoming an artist in this digital age one of the many things that you’ll probably here is that “you should have a newsletter.” In a nutshell, a newsletter is a way to connect directly with your audience in their inbox. Since the beginning, I’ve kept a relatively simple bi-monthly newsletter for this very reason, and I'm happy to add that it works.Read More
For the past 5 years I have been exhibiting as an artist at shows big and small, and I have found that one of the most common questions I get asked from fellow artists is “How do I know when I’m ready for an exhibitor booth?”
While each artist’s situation and every show is different, there are some things I consider when deciding what to book. Here are some of my thoughts and what I take into consideration when thinking of upgrading on a show-to-show basis.Read More
When showing at your first convention, or your 20th, grabbing your audience's attention and making sales in the moment is usually the #1 goal for any artist. But once you have them, taking that captive audience online with you for the longer journey is key to growing a sustainable business.
Inviting your audience to join you online can happen in many forms. It can be as easy as giving out a business card or mentioning the fact that you have a website or Instagram account. Here are some ways I make it easy for fans to maintain the connection past our in-person experience at the convention.Read More
Growing up, we traveled and moved a lot as a family, packing our lives up into a handful of trunks to move between countries. This constant packing and unpacking has made me efficient at squeezing my life into a suitcase.
One of my early experiences traveling to a show was for an event while I was still living in Japan. At the time we didn't own a car, and my only option for getting there was public transportation. I packed up everything I would need for my small 4ft by 3ft space at Design Festa, including a folding table, and with the help of my mom, carried everything on the train over an hour into downtown Tokyo. That was the longest I have ever walked carrying my convention setup, and every show since then has been a breeze by comparison.Read More
You may have heard that your portfolio is everything, and that to attract “the right kind of interest”, you need to focus on a beautiful portfolio above all else. But what if your goal, your business model, is not to attract art directors or freelance clients? What if, instead, your aim is “simply” to delight your audience and to invite your collectors into the world behind the scenes?
I recently found myself firmly in the latter camp; what follows is my experience working with a photographer, along with a few tips on what to think about if you’re considering hiring one yourself.
Last year, my website was ready for a major overhaul. My vision for a new online home included more backstage images of me in the studio, as I wanted my brand to revolve around the artist in her natural habitat. The end goal was not just a place to show off my art, but a glimpse into my life that could foster a deeper relationship with my collectors. I wanted to draw people into the whole story, not just the painting on the cover.Read More