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Top Tips to Level Up your Newsletter Game

When getting serious about becoming an artist in this digital age one of the many things that you’ll probably here is that “you should have a newsletter.” In a nutshell, a newsletter is a way to connect directly with your audience in their inbox. Since the beginning, I’ve kept a relatively simple bi-monthly newsletter for this very reason, and I'm happy to add that it works.

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Artist Alley or Exhibitor Booth?

For the past 5 years I have been exhibiting as an artist at shows big and small, and I have found that one of the most common questions I get asked from fellow artists is “How do I know when I’m ready for an exhibitor booth?”

While each artist’s situation and every show is different, there are some things I consider when deciding what to book. Here are some of my thoughts and what I take into consideration when thinking of upgrading on a show-to-show basis.

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Inviting Your Audience Online at Shows

When showing at your first convention, or your 20th, grabbing your audience's attention and making sales in the moment is usually the #1 goal for any artist. But once you have them, taking that captive audience online with you for the longer journey is key to growing a sustainable business.

Inviting your audience to join you online can happen in many forms. It can be as easy as giving out a business card or mentioning the fact that you have a website or Instagram account. Here are some ways I make it easy for fans to maintain the connection past our in-person experience at the convention.

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