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The Power of Perceived Value

Artists are at their best when they can push their artistic vision to its fullest. However, when this runs against what the majority of people might want to purchase it can be hard to make a living. So, how do we fulfill our creative vision and still afford to live?

We start from what I call a ‘minimum effective audience’ or the smallest number of people willing to invest enough money so you can afford to focus on making art. With the right strategy we can find our minimum effective audience and make the products they want to buy at a price they are willing to pay.

In my last article I talked about crafting an experience at your convention booth. This experience needs to extend to the items you’re selling. What types of items does your audience want to purchase? What type of materials make sense to print your work on? These are great questions to ask yourself to fulfill the wants of your audience and help yourself stand out even more. Most importantly we have to price effectively and offer a range of products to allow our audience to invest what they are willing to.

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