Whether we want to admit it or not, everyone wants a hit. Every time we post something on social media we hope that it’s the one that blasts off into the stratosphere and solves all our problems. Suddenly our audience is massive - we’ve made it and the days of watching the sales roll in while we sip cocktails in the sun (or La Croix in the shade) are here! But this moment isn’t reality. The "hits" you see aren’t overnight successes, they are the results of sometimes decade-long efforts to cultivate an audience.
Building an audience takes time, it takes dedication and discipline, but it also takes planning. We’ve committed to dedicating our lives to making art, but how do we know that we’re heading in the right direction? Sometimes it can feel like we’re adrift in the sea alone - it’s time we made ourselves a compass.