We've recommended switching to a thermal printer for order fulfillment numerous time on 1FW. Main reason is to ditch the ink. Without ink the majority of the expense and hassle ink jet printers create when trying to ship lots of product. Earlier this year I finally took our own advice, and got one. Through the process I chatted with the amazing artists that participate in our Facebook Group, and got feedback on what thermal printers people had purchased, if they liked them, and why.
This road we’ve chosen is a tough one. It’s filled with lots of struggle and only moments of success. We share this road with countless other artists who are aspiring to something, pushing themselves to their absolute limits. How can we find our way on a path that takes a lifetime? By learning and sharing with others who have also chosen this journey. Here are a few things I have decided to take with me and a few I’ve decided to leave behind.
When showing at your first convention, or your 20th, grabbing your audience's attention and making sales in the moment is usually the #1 goal for any artist. But once you have them, taking that captive audience online with you for the longer journey is key to growing a sustainable business.
Inviting your audience to join you online can happen in many forms. It can be as easy as giving out a business card or mentioning the fact that you have a website or Instagram account. Here are some ways I make it easy for fans to maintain the connection past our in-person experience at the convention.
I’ve recently started collecting art & I thought I’d share with you some of the challenges I’ve run into in hopes that my experiences will help those of you who sell your personal art. You’ll notice that all of these issues are PRE-BUY. I was trying desperately to buy art for two weeks and kept running into the same issues.
As a buyer, I’m not so concerned about shipping, which artists have no control over or even about things like broken glass, etc. (I had one item damaged in shipment). As long as the artist makes me feel like they still care about their item and about me as a customer after I’ve bought from them, then I’ll not only still feel good about them, but I’ll actually feel better knowing they’ll take care of me should something go wrong.
I also included “fixes” that I, as a customer, would hope to see happen. It’s long but I tried to include as much info as possible: