It's really hard to get people to make a cold transition from instagram to your website.
But fear not, the story doesn’t need to end there!
Instagram has some “Hidden” features that seem pretty trivial until you recognise how you might be able to use them as marketing tools - tools to deepen your relationship with your audience, tools to facilitate greater communication, and tools turn a cold contact into a warm and ready-to-buy contact.
The fundamentals of this topic are so varied that talking about it is hard. Everyone’s life is just so different. Is your job 40 hours, 20, or 80? Do you have a new born, 3 kids, and what are their ages? How much time does your spouse need, or are you a single parent? The only way I know how to do it, is to talk about my own story, and in doing so hope that some of you relate. As we go I will try to pull out a few kernels of wisdom I picked up a long the way.
One of the pervasive myths about art is that the artist knows what a drawing will look like before they sit down to draw it.
If you’re lucky, you’ve had the occasional piece of art come out exactly how you expected it to, but that’s not how this works. Yet still, we’re often unsatisfied by our lack of control over the process.
Here's some marketing advice, from a friend in marketing who I recently set up to do a call with some freelance artist friends: Figure out what you do best, and focus 80% of your effort on that. Whether it's doing that, or doing things that support it (studies, business/sales, marketing, etc), and the other 20% for trying out other things to see if they may be part of your strength but you don't know it yet.
1. Your portfolio should only consist of your best pieces, remember one weak piece will weaken the whole portfolio. Don’t put too many images in either. 10-12 images are usually optimal. The content of the portfolio depends on what kind of illustration you want to do, make sure to do your research on the field you’re interested in first.