The fundamentals of this topic are so varied that talking about it is hard. Everyone’s life is just so different. Is your job 40 hours, 20, or 80? Do you have a new born, 3 kids, and what are their ages? How much time does your spouse need, or are you a single parent? The only way I know how to do it, is to talk about my own story, and in doing so hope that some of you relate. As we go I will try to pull out a few kernels of wisdom I picked up a long the way.
One of the pervasive myths about art is that the artist knows what a drawing will look like before they sit down to draw it.
If you’re lucky, you’ve had the occasional piece of art come out exactly how you expected it to, but that’s not how this works. Yet still, we’re often unsatisfied by our lack of control over the process.
Here's some marketing advice, from a friend in marketing who I recently set up to do a call with some freelance artist friends: Figure out what you do best, and focus 80% of your effort on that. Whether it's doing that, or doing things that support it (studies, business/sales, marketing, etc), and the other 20% for trying out other things to see if they may be part of your strength but you don't know it yet.
1. Your portfolio should only consist of your best pieces, remember one weak piece will weaken the whole portfolio. Don’t put too many images in either. 10-12 images are usually optimal. The content of the portfolio depends on what kind of illustration you want to do, make sure to do your research on the field you’re interested in first.
In this post, I'll talk about what I know regarding content and what makes decent content.
How to generate maximum content: Take lots of photos during the process of creating the piece. From sketch to finish, photograph it in decent light (I can talk about image editing apps at a later time but taking a decent photograph is the first step). It can be taken with a phone, considering it's not going to be viewed larger than, say, an iPad screen. But you still want to at least try for a relatively decent image. Set up your phone to be able to take a few videos, or if you have the capability, film the entire process. These videos will be chopped and shredded and used up until it's compost! But videos are the best content on Instagram. IG loves videos and will push it to the top of your followers timelines.